Solar Cannabis Co. Tags Professional Boxer Rob “The Golden Boy” Nolette As Its Latest Brand Ambassador

Massachusetts-Based Cannabis Operator Partners with Providence Native as Its New Product Spokesperson

SOMERSET, Mass. (June 15, 2022) Solar Cannabis Co. (Solar) today announced its partnership with Providence-based professional boxer and social media marketer Rob “The Golden Boy” Nolette as its company and product brand ambassador.

A life-long boxer, Rob “The Golden Boy” Nolette has been fighting since he can remember. Nolette first laced up a pair of gloves and stepped into the squared-circle when he was just six years old. Since then, Nolette has not only dominated the amateur boxing circuit, but mixed martial arts, as well. Now, just 22-years-old, Nolette is among one of the youngest professional fighters in New England.  

“I feel so grateful to have this amazing opportunity to partner with Solar Cannabis Co.,” said Rob Nolette.  “To be working with such a reputable cannabis brand that operates right in my own backyard is really a cool experience.” 

Though Nolette has been fighting his entire life, he has businesses that stretch beyond the ring and into the world of social media marketing and promotion. Currently, Nolette’s Instagram account sits at nearly 230K followers – the majority of which are locally-based in New England. Seemingly a natural fit, Solar tabbed Nolette to help promote their brand and product line up of cannabis and cannabis-infused products through his massive social media following. Coincidentally, he has been an advocate for cannabis use for recovery since his early days in the ring. 

Rob Nolette

“I’m a big believer in the power of cannabis as it relates to recovery,” said Nolette. “As a fighter, you take a lot of bumps and bruises training for fights – and especially when you’re under the bright lights going toe to toe with an opponent. Now, to have the opportunity to promote a brand and product I wholeheartedly believe in is truly a blessing.”

Nolette is scheduled to fight in his third professional bout on June 25, 2022 at “The Road 2 Stardom” Fight Series at the Sheraton in Framingham, MA. Nolette will don Solar Cannabis Co.-branded garb as he looks to go 2-1 against his opponent DeWayne Wisdom.